Overview
Automatic messages, delivered just when they matter most
Customer actions or events, such as call centre interactions, moving house or buying a new product, usually represent an opportunity – or a risk – for an organisation.
Event-Driven Communications enable you to respond to customer actions with timely and relevant communications. For example, you might send an email to offer a discount to someone who has just abandoned their shopping cart. Or you might post a welcome pack to a customer who has just moved house.
With Event-Driven Communications you can respond to thousands of events with personalised communications delivered by any channel. These communications can help you retain customers, boost sales and reduce queries. And by automating the process you can strengthen customer relationships while reducing employee effort.
Features
Makes your communications seem like magic
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Automatic
Respond to customer needs, actions and events without the need for operator input.
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Multi-channel communications
Send messages by post, email, SMS or HTML.
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Personalised communications
Event-Driven Communications can be populated with a wealth of personal data so the message is bespoke, meaningful and relevant to each customer.
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Powerful
Event-Driven Communications can be programmed to respond to a huge array of events such as complaints, contract cancellation, upgrades, orders and birthdays, without the need for traditional, costly and resource-intensive campaigns.
Benefits
Better results with less effort
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Consistency
Because communications are triggered automatically, customers get a consistently great experience.
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Efficiency
Save hundreds of hours of effort by automating campaigns.
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Timeliness
Customers get the messages they need when they need them, via the channel that best meets their needs.
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Customer experience
Personalisation makes the communications feel authentic and human.
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Cost-saving
By automating processes that would otherwise by handled by your teams you can reduce overheads and recover employee hours.
Get in touch
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