How is marketing operations different to marketing?
Marketing Operations is a relatively new discipline - but what does it involve?
Knowledge Base
Sharing our expertise, and insights into the world of Customer Experience.
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Can a dash of authority make your communications more persuasive?
Continuing our look at the principles of persuasion. Can authority make your customer communications more convincing?
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Customer communications life cycle: acquisition
What should your customer communications include during the acquisition phase?
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What is Customer Communications Management (CCM)?
Find out more about CCM and how it can support compelling customer experiences.
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Imagery in customer communications. What works?
Customer communications have to look great - and work perfectly. Read our thoughts on adding brilliant pictures.
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Your customers are different, so why are your communications the same?
Why personalisation is vital to effective customer communications.
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What do millennials want from your customer communications?
Millennials represent a huge range of people. So how can you reach them with your customer communications?