Understanding the Gartner Magic Quadrant for customer communications management software
What is the Gartner Magic Quadrant? And how can it help you evaluate customer communications management (CCM) software?
Knowledge Base
Sharing our expertise, and insights into the world of Customer Experience.
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Using the consistency principle of persuasion in customer communications
How can you use the principle of consistency to achieve better results with your customer communications?
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How do you communicate with customers who want to leave?
Third article in our series on the customer life cycle: Dealing with exits.
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Can a dash of authority make your communications more persuasive?
Continuing our look at the principles of persuasion. Can authority make your customer communications more convincing?
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Customer communications life cycle: acquisition
What should your customer communications include during the acquisition phase?
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What is Customer Communications Management (CCM)?
Find out more about CCM and how it can support compelling customer experiences.
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Imagery in customer communications. What works?
Customer communications have to look great - and work perfectly. Read our thoughts on adding brilliant pictures.
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Are smart home assistants the next frontier for customer communications?
How can organisations use smart home assistants as a customer communication channel?
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Your customers are different, so why are your communications the same?
Why personalisation is vital to effective customer communications.