What is Customer Communications Management (CCM)?
Find out more about CCM and how it can support compelling customer experiences.
Knowledge Base
Sharing our expertise, and insights into the world of Customer Experience.
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Can the principle of reciprocity improve your customer communications?
How can you use the 6 principles of persuasion to enhance your customer communications?
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User research: how well do you know your customers?
Making assumptions about our customers can lead us astray. So how can you research your customers effectively (and efficiently)?
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Are chat apps a future channel for customer communications?
WhatsApp has a billion daily users. But does it have a future for business users?
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Imagery in customer communications. What works?
Customer communications have to look great - and work perfectly. Read our thoughts on adding brilliant pictures.
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Are smart home assistants the next frontier for customer communications?
How can organisations use smart home assistants as a customer communication channel?
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Your customers are different, so why are your communications the same?
Why personalisation is vital to effective customer communications.
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Our 2018 New Year's resolutions
We asked the team for their resolutions. Here's what they said.
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Data breaches on the rise. Are you protected?
How can you resists the forces trying to steal and share the personal data you hold?