Using the consistency principle of persuasion in customer communications
How can you use the principle of consistency to achieve better results with your customer communications?
Knowledge Base
Sharing our expertise, and insights into the world of Customer Experience.
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What is Customer Experience Management (CEM)?
What is CEM, and how does it relate to customer communications management (CCM)?
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How do you communicate with customers who want to leave?
Third article in our series on the customer life cycle: Dealing with exits.
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How can your communications help you retain customers?
Align your customer communications to you meet the needs of customers at every stage of the life cycle.
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Can a dash of authority make your communications more persuasive?
Continuing our look at the principles of persuasion. Can authority make your customer communications more convincing?
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Communications Optimisation: a new service from DocCentrics
Improve the customer experience, improve retention and drive cross- and up-selling with every message.
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Self-service customer communications. Are your customers in control?
Are you giving customers access to an archive of their bills, statements and letters?
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Can scarcity make your communications more compelling?
Our second article on the principles of persuasion, and how they can enhance your customer communications.
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Customer communications life cycle: acquisition
What should your customer communications include during the acquisition phase?