Are emotional connections the key to a powerful customer experience?
Do your customer communications consider the emotional impact?
Knowledge Base
Sharing our expertise, and insights into the world of Customer Experience.
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GMC Software becomes Quadient
GMC software, developers of the Inspire customer communications management software, recently rebranded as Quadient.
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Documents are the past. Digital experiences are the future.
In customer communications, documents have become digital experiences - and customer expectations increase every day.
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Using the consistency principle of persuasion in customer communications
How can you use the principle of consistency to achieve better results with your customer communications?
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What is Customer Experience Management (CEM)?
What is CEM, and how does it relate to customer communications management (CCM)?
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How do you communicate with customers who want to leave?
Third article in our series on the customer life cycle: Dealing with exits.
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How can your communications help you retain customers?
Align your customer communications to you meet the needs of customers at every stage of the life cycle.
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Can a dash of authority make your communications more persuasive?
Continuing our look at the principles of persuasion. Can authority make your customer communications more convincing?
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Communications Optimisation: a new service from DocCentrics
Improve the customer experience, improve retention and drive cross- and up-selling with every message.