Social proof: the sixth principle of persuasion
How can social proof help your persuade customers and achieve more conversions?
Knowledge Base
Sharing our expertise, and insights into the world of Customer Experience.
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Maximising the value of personalisation
How can your customer data help you create more compelling customer experiences?
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Connecting touchpoints for a seamless customer experience
How do you maintain a consistent customer experience when your brand has multiple touchpoints?
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5 customer experience quick-wins
Small, fast improvements you can make to improve CX - from DocCentrics, the customer communications specialists.
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Liking: the fifth principle of persuasion
How can your communications encourage customers to like your brand?
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Re-engagement: the fourth stage of the customer life cycle
Customers who cancel your service or product can still be tempted back. Your communications are key.
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Are emotional connections the key to a powerful customer experience?
Do your customer communications consider the emotional impact?
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GMC Software becomes Quadient
GMC software, developers of the Inspire customer communications management software, recently rebranded as Quadient.
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Documents are the past. Digital experiences are the future.
In customer communications, documents have become digital experiences - and customer expectations increase every day.