Will AI create better customer experiences (or just frustrate people)?
Are chatbots and other AI-augmented customer experience tools good for customers? Or just good for budgets?
Knowledge Base
Sharing our expertise, and insights into the world of Customer Experience.
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What could a data security champion do for you?
Could a data security champion help to promote the value of security in your organisation?
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How is marketing operations different to marketing?
Marketing Operations is a relatively new discipline - but what does it involve?
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Social proof: the sixth principle of persuasion
How can social proof help your persuade customers and achieve more conversions?
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Maximising the value of personalisation
How can your customer data help you create more compelling customer experiences?
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Connecting touchpoints for a seamless customer experience
How do you maintain a consistent customer experience when your brand has multiple touchpoints?
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5 customer experience quick-wins
Small, fast improvements you can make to improve CX - from DocCentrics, the customer communications specialists.
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Liking: the fifth principle of persuasion
How can your communications encourage customers to like your brand?
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Re-engagement: the fourth stage of the customer life cycle
Customers who cancel your service or product can still be tempted back. Your communications are key.