Statistics that prove customer experience (CX) can boost your business
The research results are clear: optimising the customer experience delivers a host of business benefits.
Knowledge Base
Sharing our expertise, and insights into the world of Customer Experience.
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Barriers to digital transformation - and how to overcome them
Few organisations are truly digital. So what's stopping you from transforming your business?
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Dynamic creative optimisation for customer communications
Your customer communications can dynamically change according to your customer data - just like your programmatic ads.
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Millennials are not a marketing segment
Milliennials are a generation, so it's useless as a marketing segment.
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Interactive customer communications by HTML
On-board your customers more efficiently with a personalised HTML microsite that includes all their documents and manages interactions.
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Email marketing: best practices in 2018
What is the best way to send effective emails for both marketing and transactional purposes?
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SMS (text message) best practices
Tips for sending effective customer communications by text message.
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How to write better email subject lines
Are your email subject lines getting your customer communications opened - or ignored?
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How is GDPR affecting customer communications?
Has the general data protection regulation affected your customer communications?