Millennials are not a marketing segment
Milliennials are a generation, so it's useless as a marketing segment.
Knowledge Base
Sharing our expertise, and insights into the world of Customer Experience.
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Interactive customer communications by HTML
On-board your customers more efficiently with a personalised HTML microsite that includes all their documents and manages interactions.
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Email marketing: best practices in 2018
What is the best way to send effective emails for both marketing and transactional purposes?
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SMS (text message) best practices
Tips for sending effective customer communications by text message.
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How to write better email subject lines
Are your email subject lines getting your customer communications opened - or ignored?
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How is GDPR affecting customer communications?
Has the general data protection regulation affected your customer communications?
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Will AI create better customer experiences (or just frustrate people)?
Are chatbots and other AI-augmented customer experience tools good for customers? Or just good for budgets?
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What could a data security champion do for you?
Could a data security champion help to promote the value of security in your organisation?
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How is marketing operations different to marketing?
Marketing Operations is a relatively new discipline - but what does it involve?